The good-side hits of our world-famous attractions and the flip-side of funky shops, back-alley barbecue joints and the music and nightlife of Beale Street – Memphis is known for all this and more. The city of Memphis is pure energy and pure soul and one can hear it in the clubs on Beale Street. Whether you're visiting Graceland or rhyming to the emotional echo of an e-chord from a Gibson guitar, music is the heart of Memphis soul. With plenty of unique attractions including music museums, art galleries, pro-sports arenas, Mississippi riverboat tours, the Memphis Zoo, voodoo shops and even downtown fortune tellers and palm readers, you don't have to look hard for things to do in Memphis. While here one must experience the locals’ favorite hole-in-the-wall barbeque joints, Beale Street bars and grills, five-star steakhouses and award-winning signature chef and international cuisine restaurants. To accommodate its ever expanding number of visitors, the city has plenty of lodging choices, which range from the high-class to the budget ones. Memphis offers its visitors an authentic and vibrant destination, headlined by music and full of one-and-only, nowhere-else experiences. Visitors here can feel it in the magnetic energy of our world-class events and world-famous attractions. From the King Cotton culture and the deep Delta blues to the legend of the King of Rock and Roll and the civil rights legacies of Martin Luther King, Jr., the city's rich cultural history created the core of Memphis soul.